China Petrochemical Summit 2008 implements a strategic marketing campaign that guarantees attendance quality. This campaign will ensure that all pertinent professionals and executives within the world's petrochemical industry are informed of the event, its speakers and its sponsors.

Effective channels to promote China Petrochemical Summit 2008:

· Advertisements in Petrochemical Publications - Working closely with industry publications and media partners, advertising and editorial campaigns will be strategically positioned throughout the campaigns for maximum impact.

· Internet marketing - Event website will be continually updated and open for online registration and inquiry. Links to key industry sites will generate traffic onto our site. We invite you to link your website with ours for a wider, more complete reach. Selected clients are emailed updates on the event.

· Direct mail - We will send out 8 separate brochure mailings between now and the conference and a brand flyer to corporate users in vertical industries. CBI has a fully relational database allowing careful targeting of key prospects.

· Fax and email marketing campaigns - Printed newsletters and fax / e-mail marketing campaigns will be systematically rolled out to create awareness and drive businesses to the website. Frequency will increase to become weekly and then daily as the event approaches.

· Telemarketing - A dedicated team will contact key target delegates to secure their attendance.

· Industry associations - We will work closely with relevant organizations to publicize this event.

· Continue News Report - Pre-, after as well as on-site news report on popular mass media and financial publication.
　

In summary, we can help you generate quality business leads, enhance your profile and identify new business opportunities.

To embark on our global marketing campaign, please contact us.

Alex Gu
Call: +86 21 5155 0832
Fax: +86 21 5155 0757
Email: alexgu@cbichina.com